Little Book of Value Investing

Creative Direction and Graphic Design: Eitan Zohar
Illustration: Cait Cuthbert

Client: Vuru
Categories: Print, Editorial

The Little Book of Value Investing is a beginners’ handbook on investing principles. The pocket book was designed to communicate to highschool and university-aged students, as an initiative to educate and introduce young people to financial planning.

The pocket-size booklet conveyed key ideas and principles through friendly illustrations and imagery which simplified dense concepts. The purpose was to demystify a traditional ‘old business man’s game’ in order to empower young people to use their money with more consideration and intent.

The result of this project was a cohesive and unified piece of communication. The work I did with Vuru threaded together disjointed ideas and effectively clarified their key messages through reinforced visual elements, memorable takeaways and an approachable manner of communicating complex ideas.

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Demystify a traditional ‘old business man’s game’ and empower the next generation with the tools for investing.