Client: Future Fibre
Categories: Branding, Digital, Print
Future Fibre was a start-up fibre internet company. Although they no longer have a market presence, I collaborated with them at the pre-launch stage to create a brand identity that was strongly differentiated, bold and recognizable.
Future Fibre aimed to challenge the old-school business of internet services by presenting an alternative style and approach - injecting youthfulness, energy and speed, while at the same time, positioning themselves as reliable and robust. Being a premium rate service implied that their branding needed to communicate the cutting-edge, state-of-the-art technology.
The brand identity revolved around the construction of the brand mark, a symbol which showed movement within the pattern, composed of clean and basic shapes. This aesthetic was chosen to express honesty, simplicity and transparency to enforce brand credibility. The pattern was also used to communicate reliable speed, the foundation of Future Fibre’s value proposition.
The final result of the branding suite was versatility in its application - from digital to print and outdoor elements, the logo and visual language I created worked seamlessly and concurrently across all mediums.