Campaign proposal created for United Way Toronto to spread awareness on the persecution and criminalization of homeless people in Toronto. A rich visual language was developed to embody the grittiness of living on the streets while presenting the often impersonal statistics in a new and engaging way.
Program guide designed for alternative opera company, Against the Grain, who reinterpreted this classic into present-day Toronto. The piece explores themes of gentrification and poverty that millennial students experience today.
Creative Direction and Icon Design by Eitan Zohar
Graphic Design by Nikki Bryczkowski and Eitan Zohar
Copywriting by Amanda Abdelhadi
Illustration for Poster by Jessie Durham
Poster Layout and Lettering by Eitan Zohar
Pocket book designed to teach teens about value investing. The book breaks down intimidating terminology into simple concepts with friendly illustrations to make financial planning feel more approachable for a younger audience.
Event design for the Pakathon Global Finals, where top competitors pitch their startup concepts to reverse the brain drain in Pakistan. The messaging and imagery celebrates collaboration and the can-do attitude in the lean startup and social entrepreneurship community.
Proposal completed for Myseum Intersections, a Toronto-wide arts festival highlighting local artists all over Toronto. The program artwork explores different means of representing notions of an intersectional identity within the Canadian metropolis.
Graphic identity for an exhibit that explored how 1970s punk art impacted the global design community. The identity takes inspiration from handmade processes used in punk art such as sticker bombing, wheat-paste posters, as well as cut and paste typography.
Branding for a fictional, risqué craft beer company that focuses on suggestive symbols such as the phallic nature of gothic type, and sensual copy rather than graphic imagery.
To best appeal to kink-curious drinkers, the graphic language is comprised of references to BDSM. The bottles represent dominant and submissive participants while editorial ads reference sensory deprivation and bondage play. The crest made of a gag, flog and paddle.
Hand lettering created for a book that challenges the traditional notions dating. The illustrations juxtapose the pristine white statues with graffiti-style lettering to represent the premise of the author's experiment: taking the sacred idea of romantic dating and desecrating it through use of dating managers, and Tinder bots.
Various logos created between 2014 - 2018
Iconic shirt design that speaks to the quick-and-dirty nature of the problem solving process at a hackathon. The final solution utilizes a glitch aesthetic to play on the idea of mass disruption. As a result, the shirts were instantly recognizable at the event spaces and across social media.