< Br/eak> Poverty Shirt Design

Client: Devs Without Borders

Creative Direction and Graphic Design: Eitan Zohar

Categories: Campaign, Lettering

Devs Without Borders is a non-profit organization, who hosts hackathons for developers to collaborate and problem solve poverty-related issues in Nairobi, Kenya. The event brings forward-thinking minds together to create disruptive solutions  through social enterprise and technology.

The iconic, single-colour t-shirt design speaks to the quick-and-dirty nature of the problem solving process at a hackathon. The final solution utilizes a glitch theme to play on the idea of mass disruption. As a result, the shirts were unmistakably visible at the event spaces and the main graphic was used throughout social media and on outdoor marketing vehicles both in Toronto and in Kenya.