Client: United Way
Categories: Print, Campaign, Editorial
No Place for the Homeless was a campaign proposal created for United Way Toronto to spread awareness on the persecution and criminalization of homeless people in Toronto. The goal was to humanize a statistic, fact-driven report by making it emotionally appealing and engaging.
The central piece of this campaign was the production of a book with tactile elements, depicting a rich visual language to embody the grittiness of living on the streets. To authentically capture stories and first-hand experiences I conducted face to face interviews with homeless people on the streets of Toronto. By transposing the statistics to anecdotes, the re-framed information induces a sense of empathy from the audience.