Dating Vandalized Book

Client: Katerina Lyadova

Lettering: Eitan Zohar

Creative Direction: 
Katerina Lyadova

Categories: Print, Lettering

Dating Vandalized is a book written and published by Katerina Lyadova, a literary non-fiction that documented her experiment with online dating. The story unfolds as the process of dating is outsourced as an administrative task while the narrative explores the landscape of modern day courtship facilitated by dating apps.

My experience and interest in hand lettering and calligraphy lent itself well to this project. I developed a lettering style which captured the essence of the story as well as Katerina’s rebellious and pragmatic approach to courtship. I translated the premise of the project - revolting against traditional notions of dating - into a visual language using accents of graffiti and street art. The final product uses powerful lettering and tongue-in-cheek humor to reflect the evocative and compelling tone of the book.