Client: Epicater Inc.
Categories: Branding, Creative Direction, Digital, Print, Event Design, Packaging Designn
Epicater is a B2B catering company that provides family-style meals to enhance workplace culture. They work with local vendors to create unique food experiences for various types of events and occasions that bring people together. The brand needed to communicate abundance and variety in a fun and celebratory fashion while being conscious and considerate of dietary restrictions.
As the Design Lead with Epicater, I was entrusted to give the existing brand elements a facelift by creating a custom icon set and various decorative elements applied to menus, food labels, packaging and signage. It was essential for the brand to be central at each touchpoint for the customer, from their first digital interactions to the props at each event through consistency in the colour scheme and aesthetics.
When I first joined the team, I volunteered to champion weekly strategy meetings to anchor the company’s values in the day-to-day business as well as in the customer’s perception. This helped me and my fellow team members to live the brand authentically.
In addition, I led the creative direction for team and event photoshoots. The brand values had to shine through in the imagery in order to communicate the right balance of playfulness and professionalism in the services we provide.