Art Direction and Graphic Design: Eitan Zohar
Photography: Paul Hillier
Categories: Branding, Print, Digital, Art Direction
The MEP & Co project required fresh branding and art direction for a fast-paced Toronto catering company. The design was inspired by Chef B’s epicurean philosophy and bold attitude, bred from years of learning at the school of hard knocks.
The aesthetic developed for MEP & Co’s branding was inspired by 18th century type, traditionally used on food label packaging. The dark and moody colour palette was used to establish the personality of the brand and essentially, the flavour that Chef B brought to MEP & Co.
The result of art directing a culinary photoshoot juxtaposed rustic materials and natural textures, used in contrast with fine fabrics and golden accents. The photoshoot aimed to demonstrate the decadent possibilities that could be expected from Chef B's work.