Myseum Festival Guide
Client: Myseum of Toronto
Categories: Print, Digital
Myseum of Toronto is a not-for-profit organization dedicated to celebrating the arts community as well as the cultural and historical diversity of Torontonian heritage. The Myseum Intersections Festival guide was developed to communicate all the events in Toronto within the different neighbourhoods, and to demonstrate the expanse and diversity of the program which aimed to touch people across the city.
The 2017 festival guide was designed to be iconic and exciting, while maintaining Myseum’s visual identity - a minimal aesthetic and a CMYK colour palette. I addressed the brief by creating the drop-pin pattern, built from a mosaic concept whereby many small components collectively become a strong cultural force. There is a lot of movement and flexibility in this pattern and it translated well between digital, print and outdoor applications.
3 campaign concepts presented to Myseum.
Chosen design concept.
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Like Toronto, the value of the whole design is greater than the sum of its parts. It is the way that the elements overlap that makes the beautiful pattern.
