Creative Direction and Graphic Design: Eitan Zohar
Categories: Print, Digital, Campaign, Event Design, Editorial
Pakathon was a global not-for-profit organization which was dedicated to funding social impact startups in Pakistan. The organization hosted annual hackathons in over twenty cities around the world, where winners from each city were granted the opportunity to pitch their idea in the finals to receive funding.
Hosted at the Aga Khan Museum in Toronto, the Global Finals was was received with overwhelmingly positive feedback. The importance of the cause was successfully translated through the high-impact, professional presentation of the marketing collateral and the digital footprint of the campaign.
The event was fuelled by the undeniable energy and pride of all participants and supporters. The event design helped the 2015 Global Finals serve as a turning point for the organization - taking them from underground hackathon community to a reputable global organization.