The Little Book of Value Investing is a beginners’ handbook on investing principles. The pocket book was designed to communicate to highschool and university-aged students, as an initiative to educate and introduce young people to financial planning.
The pocket-size booklet conveyed key ideas and principles through friendly illustrations and imagery which simplified dense concepts. The purpose was to demystify a traditional ‘old business man’s game’ in order to empower young people to use their money with more consideration and intent.
The result of this project was a cohesive and unified piece of communication. The work I did with Vuru threaded together disjointed ideas and effectively clarified their key messages through reinforced visual elements, memorable takeaways and an approachable manner of communicating complex ideas.
Creative Direction and Graphic Design: Eitan Zohar
Illustration: Cait Cuthbert
Categories: Print, Editorial