The Apex event design was created for an exhibit that explored how 1970s punk art impacted the global design community. The punk movement, heralded by artists and performers of the era, was infused with an anti-establishment attitude, from which developed an edgy and aggressive style.
The identity takes inspiration from handmade processes used in punk art such as sticker bombing, wheat-paste posters, cut and paste typography as well as cheap analogue photography.The outdoor marketing captured the grungy style of the basement rock band, incorporating the prominent logo. The graphic identity elements were also used to design merchandise for exhibition shop which translated the flavour of the exhibition to the audience.
Client: Apex (fictional organization)
Categories: Event Design, Identity Design